商务英语函电-图书-人邮教育社区

内容摘要

　　为培养高职高专学生的职业能力和技能，本书遵循实用性、可操作性原则，结合外经贸业务的特点，选材力求实用、新颖。全书分为6个项目，共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系；项目二介绍价格谈判，包括询盘、报盘、还盘和受盘；项目三介绍合同签订；项目四介绍付款方式；项目五介绍合同履行；项目六介绍后续管理，包括申诉与理赔，以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题，以帮助学生巩固所学内容。本书最后还配有总复习题，以便读者在完成本书学习后进行自我检测。
　　本书提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料，索取方式参见“配套资料索取说明”，本书还有配套的精品课程网站，供读者学习时参考。
　　本书适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用，也可供从事国际商事工作的人员参考使用。

配套资料下载示意图

目　录

ProjectⅠ　Business Development　1

Unit 1　Introduction to English Business Letter Writing　2
Knowledge Objective　2
Skill Objective　2
Warm Up　2
Business Situational Design　3
Specimen Letters　3
Notes　5
Trade Terms and Typical Sentences　10
Practice Training　10
Skill Training　11

Unit 2　Establishing Business Relations　12
Knowledge Objective　12
Skill Objective　12
Warm Up　12
Business Situational Design　13
Specimen Letters　13
Notes　14
Trade Terms and Typical Sentences　17
Practice Training　18
Skill Training　20
Summary of Project　21

Project Ⅱ　Price Negotiation　25

Unit 3　Enquiry　26
Knowledge Objective　26
Skill Objective　26
Warm Up　26
Business Situational Design　26
Available the following Integrative DVD GPS　27
Specimen Letters　27
Notes　28
Trade Terms and Typical Sentences　29
Practice Training　31
Skill Training　33

Unit 4　Offer　34
Knowledge Objective　34
Skill Objective　34
Warm Up　34
Business Situational Design　34
Specimen Letters　35
Notes　37
Trade Terms and Typical Sentences　38
Practice Training　40
Skill Training　42

Unit 5　Counter-offer　44
Knowledge Objective　44
Skill Objective　44
Warm Up　44
Business Situational Design　44
Specimen Letters　45
Notes　46
Trade Terms and Typical Sentences　48
Practice Training　49
Skill Training　51

Unit 6　Acceptance of Orders　53
Knowledge Objective　53
Skill Objective　53
Warm Up　53
Business Situational Design　53
Specimen Letters　54
Notes　55
Trade Terms and Typical Sentences　56
Practice Training　58
Skill Training　60
Summary of Project　61

Project Ⅲ Signing Contract　69

Unit 7　Sales Confirmation　70
Knowledge Objective　70
Skill Objective　70
Warm Up　70
Business Situational Design　70
Specimen Letters　71
Notes　74
Trade Terms and Typical Sentences　75
Practice Training　77
Skill Training　79
Summary of Project　80

Project Ⅳ　Payment　81

Unit 8　Terms of Payment　82
Knowledge Objective　82
Skill Objective　82
Warm Up　82
Business Situational Design　82
Specimen Letters　83
Notes　84
Trade Terms and Typical Sentences　86
Practice Training　87
Skill Training　89

Unit 9　Letter of Credit　90
Knowledge Objective　90
Skill Objective　90
Warm Up　90
Business Situational Design　91
Specimen Letters　91
Notes　92
Trade Terms and Typical Sentences　94
Practice Training　96
Skill Training　98
Summary of Project　99

Project Ⅴ　Fulfillment of Contract　103

Unit 10　Packing　104
Knowledge Objective　104
Skill Objective　104
Warm up　104
Business Situational Design　106
Specimen Letters　106
Notes　108
Trade Terms and Typical Sentences　110
Practice Training　112
Skill Training　114

Unit 11　Shipment　116
Knowledge Objective　116
Skill Objective　116
Warm Up　116
Business Situational Design　117
Specimen Letters　118
Notes　119
Trade Terms and Typical Sentences　121
Practice Training　122
Skill Training　124

Unit 12　Insurance　125
Knowledge Objective　125
Skill Objective　125
Warm Up　125
Business Situational Design　126
Specimen Letters　126
Notes　129
Trade Terms and Typical Sentences　130
Practice Training　131
Skill Training　133
Summary of Project　133

Project Ⅵ　Follow up Management　139

Unit 13　Complaints and Claims　140
Knowledge Objective　140
Skill Objective　140
Warm Up　140
Business Situational Design　141
Specimen Letters　141
Notes　143
Trade Terms and Typical Sentences　145
Practice Training　146
Skill Training　148

Unit 14　Settlement of Dispute　149
Knowledge Objective　149
Skill Objective　149
Warm up　149
Business Situational Design　149
Specimen Letter　150
Notes　151
Trade Terms and Typical Sentences　154
Practice Training　156
Skill Training　158

Summary of Project　158
REVISION　160
参考答案　167
主要参考文献　194
配套资料索取说明　195