电子商务英语（第2版）-图书-人邮教育社区

内容摘要

　　本书在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。
　　本书分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。
　　本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书。

目　录

Unit One　Electronic Commerce Summary　1
Text A　Electronic Commerce(EC) Theory　1
Text B　Technological Platform of E-commerce　8
　Skills of Understanding找出主题句，确定中心思想　13
　Skills of Translation根据上下文/逻辑关系确定词义　15
　Skills of Business E-mail Writing回复工作邀请信　15
　Skills of Oral Language in Working Condition第一天上班报到　16
Self-study　Projecting the Economic Impact of the Internet　16

Unit Two　Trading Modes of E-commerce　19
Text A　Understanding B2C E-commerce　19
Text B　What is B2B?　26
　Skills of Understanding寻找重要事实和论据　31
　Skills of Translation词类转换译法　34
　Skills of Business E-mail Writing求助信　35
　Skills of Oral Language in Working Condition同事之间　36
Self-study　Know Something About B2C E-commerce　36

Unit Three　Security Technologies of E-commerce(Part One)　39
Text A　Secure Electronic Transaction　39
Text B　Security Techniques　45
　Skills of Understanding猜测词义　50
　Skills of Translation词的增减　52
　Skills of Business E-mail Writing邀请信　52
　Skills of Oral Language in Working Condition愉快地工作　53
Self-study　Internet and EB Security　54

Unit Four　Security Technologies of E-commerce(Part Two)　56
Text A　Firewall　56
Text B　Computing System Security Measures　61
　Skills of Understanding推理和判断　66
　Skills of Translation正反译与反正译　68
　Skills of Business E-mail Writing电话记录　69
　Skills of Oral Language in Working Condition工作中的解决之道　70
　Self-study　Achieving Electronic Privacy　70

Unit Five　Payment of E-commerce on Net(Part One)　74
Text A　Electronic Systems of Payments　74
Text B　Electronic Payment & Taxation　80
　Skills of Understanding确定作者的观点和态度　86
　Skills of Translation分译与合译　87
　Skills of Business E-mail Writing给顾客写邮件　88
　Skills of Oral Language in Working Condition顾客就是上帝　89
Self-study　Why isn't E-cash a common currency?　90

Unit Six　Payment of E-commerce on Net(Part Two)　92
Text A　The SET Protocol　92
Text B　E-money　97
　Skills of Understanding阅读理解考查的重点　102
　Skills of Translation被动句型的翻译　103
　Skills of Business E-mail Writing用邮件进行预订　104
　Skills of Oral Language in Working Condition预订　106
Self-study　Some Issues About E-commerce Payments　106

Unit Seven　Logistics Management of E-commerce　109
Text A　Logistics in Electronic Commerce　109
Text B　Green Logistics　114
　Skills of Understanding提高阅读理解的几个注意点　118
　Skills of Translation定语从句的翻译　120
　Skills of Business E-mail Writing用邮件发起邀约　121
　Skills of Oral Language in Working Condition Get It Running顺利运行　122
Self-study　Logistics automation　122

Unit Eight　Implementation of the E-commerce System　125
Text A　The ABCs of ERP　125
Text B　What is CRM?　132
　Skills of Understanding英语阅读技巧(著名新东方英语培训中心)　137
　Skills of Translation倍数的译法　140
　Skills of Business E-mail Writing用邮件邀约共进晚餐　141
　Skills of Oral Language in Working Condition At A Restaurant餐宴用语　143
Self-study　Evaluating the Performances of E-commerce Systems　143

Unit Nine　Network Marketing　146
Text A　Web Marketing Strategies　146
Text B　Overview of Electronic Marketing Structure　153
　Skills of Understanding阅读理解题型介绍　157
　Skills of Translation长句的翻译　158
　Skills of Business E-mail Writing顾客意见反馈信　160
　Skills of Oral Language in Working Condition下班之后　161
　Self-study　The Real Problem with Network Marketing and Multi-level Marketing(MLM)　162

Unit Ten Industry Applications of E-commerce　164
Text A　The Impact of EC on the Travel Industry　164
Text B　Advertising of E-commerce　171
　Skills of Understanding影响阅读速度的几个障碍点　175
　Skills of Translation常见的计算机英语及缩写　177
　Skills of Business E-mail Writing书写简单的通知　179
　Skills of Oral Language in Working Condition技术会议　180
Self-study　Electronic Publishing: Assessing Opportunities and Risks　180

附录1　译文　183
附录2　总词汇表　215
附录3　常用电子商务词汇表　229
附录4　屏幕英语　248
附录5　考试样卷　254
附录6　电子商务网站集锦　258

Bibliography　262